A film offering answers about "organic" and other solutions to our feeding frenzy. Our food system is broken. We can no longer deny or stomach it.
- 2 in 3 adults are considered over-weight.
- Less than 5% of food dollars are spent on local food.
- More than 66 pesticides sprayed on crops are known to cause cancer.
Americans look in the mirror and recoil at what they see. The good news is that more than 75% of Americans want to know more about the food they eat.
In Organic We Trust is an 82-minute eye-opening food documentary that follows director, Kip Pastor, on a journey to find out the truth about the organic food industry.
For the last ten years, organic food sales have ballooned and today, 78% of American families eat some type of organic food.
What began as a movement founded on the philosophy of using more sustainable farming practices has become big business. When “organic” became a brand, everything changed, and the label moved away from the philosophy. Pushing out small local farmers, big agricultural corporations moved in, replicating what they did in manufacturing – they scaled-up, consolidated, and out-sourced.
It is now a $30 billion dollar industry. The “certified organic” label has become a marketing tool. Silk soymilk and Horizon dairy are produced by Dean Foods, Odwalla and Honest Tea by Coca-Cola, and Kashi and Morningstar by Kelloggs. Processed gummy bears can be considered organic, a sure sign that we’ve lost our way.
In spite of the branding of organic, this film shows that the original grassroots philosophy is making a comeback in many innovative forms. In his travels across the country, Kip unearths inspiring solutions to our health and environmental problems. He finds more small family farmers dedicated to stewardship of the land, a thriving “locavore” subculture centered on sourcing and eating local foods, chefs feeding children healthier school lunches, students learning about nutrition in school gardens, and urban farms sprouting up to bring fresh food to low-income families.
Individual citizens and communities are taking matters into their own hands, and change is coming from the ground up.
Organic is important but it’s only a partial solution. We need a holistic approach to our food problem that reinvigorates a relationship between communities and where their food comes from.
Join us! We’re asking everyone who watches this movie to start a farm – even one as small as a basil plant in a windowsill. Buy from farmer’s markets. If you want to do more, we can help you.
We invite you to use our film In Organic We Trust on Food Day 2012 to ignite a conversation about what’s going on across the US. Our Screening Action Guide that will help you organize a “green” screening and give you tips on how to foster change in your community and in your own life.
Learn more at http://www.inorganicwetrust.org/
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